Greed is Good (for Philanthropy)
July 18th, 2009 in Charity Awareness | 4 CommentsBelow is an article written several years ago that I thought was very interesting.
Why Profit May Belong in the Charity Business
Aaron Steinberg | October 26, 2006
Before Google went public, founders Sergey Brin and Larry Page informed potential investors that they wouldn’t be seeing all of the company profits. A small percentage of it would be set aside for a charity project to be determined later. Last month, Brin and Page finally revealed what they planned to do with those company funds when they announced the founding of Google.org, a charity operation designed—modestly, humbly—to solve all the world’s problems and provide us all with awesome electric cars besides.
That rich internet entrepreneurs would want to start a charitable organization is about as surprising as Bill Gates’ wardrobe. The corporate form Brin and Page chose for their new charity, however—that was something completely different.
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